Cape Cloud Creative Designs Ltd (trading as Lifestyle Model Design)
Effective Date: 1 November 2025
1. Data Controller
Cape Cloud Creative Designs Ltd, trading as Lifestyle Model Design, is the data controller for all personal information collected through this website and its associated platforms.
We are committed to protecting your privacy and complying with applicable data protection laws, including but not limited to:
- The General Data Protection Regulation (GDPR) – European Union & United Kingdom
- The California Consumer Privacy Act (CCPA) – United States
- The Personal Information Protection and Electronic Documents Act (PIPEDA) – Canada
- The Privacy Act – Australia
- As well as other relevant international privacy regulations in New Zealand, Asia-Pacific, and additional regions where our users may reside
By using this site, you acknowledge and agree that your information may be processed in accordance with these standards, and that data may be stored or processed in the country where the website or its service providers are hosted.
2. Information Collection
We collect personal and non-personal information to provide better services across all areas of the Lifestyle Model Design platform. This includes:
- The Midlife Bloomers: a wellness and educational community offering a published book, digital resources, and related merchandise
- Comfy Cape Chateau: home decor and interior styling products
- Cape Cloud Clothing: lifestyle fashion and accessories
- Groovy Gadget Gloves: gadget accessories and tech gift items
We may collect:
- Your name
- Email address
- Phone number
- Payment and billing details
- Shipping information
- Information provided voluntarily through forms, downloads, or contact pages
We also collect non-personal, anonymous data such as browser type, IP address, device usage, and cookies to understand visitor behaviour and enhance functionality.
Please note: Access to digital products and downloads is not restricted by region. By accessing this site, you agree to our collection and processing practices regardless of location.
3. Use of Information
The information we collect may be used to:
- Provide, maintain, and improve our services
- Process orders and fulfil purchases
- Communicate with you about your account, orders, or inquiries
- Send newsletters, updates, and promotional content (if you opt in)
- Personalise your shopping and browsing experience
- Respond to customer service requests
- Ensure the safety and performance of our website
This applies across all sections of the Lifestyle Model Design platform: The Midlife Bloomers, Comfy Cape Château, Cape Cloud Clothing, and Groovy Gadget Gloves.
4. Data Sharing
We do not sell, trade, or rent your personal information to third parties for marketing.
We may share data only with:
- Trusted service providers (e.g. payment processors, website platforms, shipping partners) to fulfil services on our behalf
- Legal or regulatory authorities if required by law
All third-party partners are required to handle your data in accordance with privacy laws and industry best practices.
5. The Midlife Bloomers
The Midlife Bloomers is a wellness-focused initiative hosted within the Lifestyle Model Design platform. It includes a published book (Thriving in Perimenopause, Blooming After Menopause), supportive content, a growing community, and related merchandise.
Personal data collected through The Midlife Bloomers — such as newsletter sign-ups, product orders, resource downloads, or email interactions — is processed in accordance with this Privacy Policy.
We do not collect medical or diagnostic data. However, we understand that our content may address personal and sensitive life-stage experiences. All engagement is handled with discretion and care.
6. Security
We implement appropriate technical and organisational security measures, including:
- SSL encryption on all web pages
- Secure payment gateways (e.g. Stripe, PayPal)
- Trusted website hosting providers
- Access control and protection against unauthorised access
We do not store credit card or sensitive payment data on our servers.
7. Your Rights
You may have the following rights regarding your personal data:
- Access: Request a copy of the information we hold about you
- Correction: Request updates to inaccurate or outdated information
- Deletion: Request the removal of your data from our systems
- Restriction: Limit how we process your data
- Objection: Object to certain uses of your data
- Withdrawal of Consent: Opt out of marketing communications at any time
- Portability: Request a portable copy of your data, where applicable
- Complaint: Submit a complaint to a data protection authority in your region
To exercise any of these rights, please contact us at:
📧 info@capecloudcreative.com
We aim to respond promptly and to honour rights in accordance with the regulations applicable in your location.
8. Cookies
Our website may use cookies and similar technologies to:
- Enhance site functionality
- Track shopping cart and checkout performance
- Improve user experience
- Measure visitor activity and analytics
- Personalise content and offers (in the future)
Currently, we use only essential cookies required for basic functionality. We may add analytics or marketing tools in the future. You can manage your cookie preferences through your browser settings.
9. Changes to This Policy
We may revise this Privacy Policy occasionally to reflect changes in legal requirements, services, or internal policies.
All updates will be posted on this page, and the Effective Date will be updated accordingly. We recommend reviewing this policy from time to time.
10. Contact Information
If you have any questions, concerns, or requests related to this Privacy Policy, please contact:
Email: info@capecloudcreative.com
Cape Cloud Creative Designs Ltd
128 City Road, London, EC1V 2NX, United Kingdom
11. Affiliate Marketing & Cookies Disclosure
Lifestyle Model Design, part of Cape Cloud Creative Designs Ltd, participates in various affiliate marketing programmes. This means that when you click on certain product or service links across our websites or related platforms and make a qualifying purchase, we may earn a small commission at no additional cost to you.
Some affiliate partners, such as Amazon Associates, Awin, CJ Affiliate, ShareASale, and other recognised networks, may use cookies or similar technologies to track referrals and attribute sales. These cookies record limited, non-identifiable data such as device type, referring URL, and time of click. We do not receive or store personal identifiers from these cookies.
We may reference or recommend third-party products and services that align with our mission and audience interests, including but not limited to wellbeing platforms such as BetterHelp, homeware retailers, fashion brands, and digital product providers. While we may not have personally used every item or service mentioned, we take care to feature only reputable partners that meet our quality and credibility standards.
Lifestyle Model Design complies with international advertising and privacy regulations, including:
- UK & EU GDPR and CAP/ASA guidance on affiliate transparency
- US FTC Endorsement & Testimonial Guides
- Canada’s PIPEDA
- Australia’s Privacy Act 1988
- New Zealand’s Privacy Act 2020
- South Africa’s POPIA
By continuing to use this site, you consent to the use of cookies and similar technologies as described in this Privacy Policy. You can disable or delete cookies in your browser settings if you prefer not to allow tracking.
All opinions expressed on this website remain our own. Any sponsored collaborations, gifted items, or paid partnerships are always clearly identified within the related content.
Final Note
By using this website or engaging with any part of the Lifestyle Model Design platform — including The Midlife Bloomers (community, book, and wellness content), Comfy Cape Château, Cape Cloud Clothing, or Groovy Gadget Gloves — you agree to the terms outlined in this Privacy Policy.